About Private Label Manufacturers Association
Our Mission is to foster the growth of Private Label products through the promotion of best practice, quality enhancement and a focus on innovation.
In so doing, our objective is to provide a forum for productive dialogue between members and our retail partners
Our aim is to build mutually profitable partnerships between our members and retailers by facilitating the sharing of latest trends and developments and by addressing in a constructive way the major issues, opportunities and objectives facing both parties.
What are Private Label products?
Private Label products encompass the merchandise sold under a retailer's own brand.
What products are sold as Private Label?
Major supermarkets, pharmacies, hardware and department stores today offer a multitude of products under their own Private Label brand.
Private Label portfolios include fresh food, frozen and ready to eat meals, beverages, packaged goods, health and beauty products and clothing apparel.
Private Label categories include automotive, DIY merchandise and services.
What are the advantages of Private Label?
For the consumer, Private Labels represents the choice and opportunity to regularly purchase quality food and non-food products at savings compared to manufacturer brands.
Private Label items consist of the same or better ingredients than the manufacturer brands, and because the retailer's name or symbol is on the package, the consumer is assured that the product meets the retailer's quality standards and specifications.
For the retailer, Private Labels enhance profit margins and enable retailers to differentiate their offerings from that of their competition to build customer loyalty.
PLMA's Member Services
- Access to International Private Label Trade exhibitions
PLMA stages the world's two largest Private Label exhibitions
annually, in Amsterdam [May] for Europe and Chicago [November] for North America - these are the ideal venues to showcase your Private Label offerings to the world.
These exhibitions each feature over 3000 exhibitors and attract more than 1500 retail buyers from around the world.
- Bi-monthly Member meetings in Sydney and Melbourne
These meetings provide a forum for information exchange and
regularly include industry 'Best Practice' presentations
- Annual Private Label Industry Symposium
Held annually [August] in Sydney, this symposium features the
leading Private Label practitioners in the region
- Regular updates of international Private Label trends and developments
Accessible to members via this website
- Library of PLMA Industry presentations and case studies
Accessible to members via this website
- Industry Directory of Private Label Manufacturers and services
- Automatic subscription to PL Buyer, the leading US Private Label magazine.
- Regular dialogue with major Australian and New Zealand retailers
PLMA's Strategy and Initiatives
Our strategy is to build long term, mutually beneficial partnerships between our members and our retail partners.
Our objective is to enhance the growth and profitability of Private Labels by adding value to retailer strategies. We achieve this by promoting a continuous member focus on quality, innovation and customer service
To emphasise the importance of our continued focus on quality, the following is our driving value:
PLMA - adding value by a continued focus on quality and innovation
Our key initiatives are:
To ensure PLMA relevance and value to members
This initiative addresses the need to ensure that PLMA assists members to increase their Private Label sales and profitability and keep them abreast of PL trends and market developments.
To develop Private Label seminar and workshop programmes
This initiative will expose members to international and local speakers who exemplify PL Best Practice.
To ensure ongoing dialogue with retail partners
This initiative addresses manufacturer issues with retailers and ensures that retailer issues and requirements are communicated to members.
To maintain a strong membership base
This initiative ensures that our Association is vibrant and includes a strong representation of members from all Private Label categories and services.
PLMA's Commitment to our Retail Partners
PLMA Australia / New Zealand is committed to the enhancement of Private Label quality and service standards, the sharing of Private Label world wide best practice and the building of profitable long term partnerships with our retail partners to the benefit of retailers and our members.
The enhancement of Private Label quality and service standards encompasses the requirement of Members to adhere to GMP best practice, rigorous pursuit of QC/QA standards, commitment to innovation and the preparedness to make the necessary commitment in capital expenditure to deliver the standards and specifications expected by our retail partners.
Our Members will recognise the need for absolute professionalism in providing market insights and data together with pertinent consumer research to highlight market opportunities with the objective of ensuring that our Private Label offerings are 'Best in their class' and address the relevant Private Label tier positioning.
By ensuring that PLMA Members provide consistently superior products and services, we will seek to create long term partnerships with commensurate returns which recognise the commitment and investment of both parties.
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