Australia and New Zealand Private Label Manufacturers Association


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PLMA provide informative, industry-specific events on a wide range of issues that affect our members. Contact us to find out more.

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Become a member

Become a member

Receive regular bulletins and attend meetings, where you can learn from visiting speakers and industry experts, as well as meeting your peers.

Download Member Application [PDF 273KB]

Private Label Manufacturers Association


The Private Label Manufacturers Association of Australia and New Zealand is part of PLMA International, the world's largest Association of Private Label manufacturers.

Headquartered in New York with affiliate offices in Europe and Asia, PLMA brings together over 3000 manufacturers worldwide.

In the past few years, Private Label products are gaining an increasing share of retail shelves as retailers everywhere realise the value of a robust Private Label programme.

In Europe, Private Label products account for more than 30% in value in supermarket sales while in the USA share is around 26%. In Australia the share is 25% and in New Zealand 17%. So there is plenty of room for growth of Private Label in our part of the world.

Private Label products are also showing strong growth in other retail sectors such as Pharmacy, Hardware, Clothing and many others.

Why Join PLMA?

  1. PLMA will keep you up to date in a rapidly changing Private Label environment.
  2. Whether you are involved with Private Labels or not, your categories are impacted - you must stay abreast with developments.
  3. We provide an Industry forum to facilitate constructive dialogue between our retail partners and our members

Find out more about PLMA
Download Member Application [PDF 273KB]